“Effective communications is made up of 20% of what you know and 80% how you feel about what you know.” (Jim Rohn)

Today we have the good luck and opportunity to be able to transform local players into being perceived as global players and often without even needing to move.  Just a few decades ago this would not have been possible, much less imaginable.  The instruments and the way this is done are evolving and day after day they acquire an effectiveness and speed allowing them paradoxically to past by unobserved.  They move so fast we are not given the time to admire them.  But in this way we risk losing the opportunity of making them ours and of bringing ourselves up to date, missing the chance of becoming competitive in a market that is continuously evolving and in so many different ways.

In all sectors the rhythm of innovation has taken on unbelievable speed compared to the past, even the recent past, so have the succession of changes of method, instruments and the organization of work itself.

Real change, however, can only be considered such if its impact is perceived and has a profound effect on the lives of many people.  Only in this way can it be defined as momentous, significant and recognizable.

In this context, the relations and modality in which each hub – of the complex system of networks which is the world – interacts with all the others take on a key role.  For these reasons it is impossible to imagine a company of today which is not communicating with the outside, much less internally and consciously strengthening its relations the world within which it exists.

So within this context there remains the stable and constant need for companies to create their own identity – which must be positive and generate emotions – make it recognizable – in the chaos of the infinite identities that each of us generates – and contribute to the growth of the company and of its image toward the outside.

We are here to respond to this need with the main objective of making our client aware of its own strengths, of recognizing itself in its own identity and of guaranteeing that the client’s image toward the outside communicates exactly the complexity found in each of the companies with which we work.  Our job is to make this experience effective and productive, interiorize the structural dynamics, elaborate them and make of them an emotional and visionary synthesis.

Profile reference

Roberto Rubini

Head of Communication

Italy | Florence

Architect, graduate in Urban Development Planning at the University of Florence, freelance professional in the field of interior design since 1998. With a deep knowledge in communication, branding, corporate identity, marketing and advertising. Founder of Source , agency which has been active in...Read more

Our Solutions

Branding & corporate identity, storytelling

We work right next to our clients to help them tell their own stories, giving life to an identity that represents it and allows them to be effective in communication.


We supply them with the support and instruments to tackle the market with their products evaluating their impact.  We accompany the client using R&D for everything from market analyses to strategic communication plans


We develop promotion initiatives and map out the best path for the advertising campaigns of our clients and their products

Circular Identity

For our clients we construct a sustainable and circular identity, indicating their strong points that can be exalted within the narrative framework of the trends toward sustainability and the circular economy and above all everything regarding the sharing the values of the company which are our reference point.

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Circular Economy


The “circular economy”, as defined by the Ellen MacArthur Foundation, an important US Foundation which first formulated the concept, “is an economy designed to regenerate itself.  In a circular economy there are two types of flows of material: biological, that can be reintegrated into...Read more